Instagram is reportedly working on a new AI-powered face swap feature that lets users swap faces in Reels and photos.
The move positions Instagram as a direct rival to OpenAI’s Sora, which already offers advanced AI face and stance editing.
The feature aims to give creators new ways to transform videos and images, adding playful or immersive effects.
As with all face swap tech, Instagram is expected to build in safety measures to prevent misuse or deepfake abuse.
The tool could increase user creativity and interaction, especially within Reels and short-form content.
The face swap feature is still reportedly under development, with Instagram fine-tuning quality and control before a wider release.