At the AI Impact Summit, Pine Labs announced a strategic collaboration with OpenAI to advance agentic commerce solutions for merchants in India.
The partnership aims to enable AI agents that can interact, transact, and assist merchants in automating tasks like customer support, sales, and operations.
The initiative will initially focus on Indian small and medium businesses, helping them adopt smarter commerce tools powered by OpenAI models.
Merchants could soon leverage AI for inventory management, personalized customer engagement, and sales forecasting.
The collaboration is expected to accelerate AI adoption in retail and payments, bringing advanced tools to local merchants.
By integrating agentic AI, businesses may benefit from faster decisions, lower costs, and better customer experiences.