Google’s "Made by Google" event today—August 20, 2025—is set to introduce the Pixel 10 lineup, including the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the foldable Pixel 10 Pro Fold.
The new phones are expected to be powered by the Tensor G5 chip, offering enhanced AI capabilities and performance across the series.
Leaks suggest a triple-camera setup—including a telephoto lens on the base model—along with Qi2 magnetic wireless charging, and starting prices ranging from $799 for the Pixel 10 to $1,799 for the Pro Fold.
For the U.S. market, reports indicate that the Pixel 10, 10 Pro, and 10 Pro XL may ditch physical SIM trays, adopting a dual-eSIM-only approach. The foldable Pixel 10 Pro Fold, however, might retain a physical SIM slot.
Google aims to highlight real-world AI in action—think "Camera Coach" guidance and smarter device interactions powered by Gemini AI—underscoring its edge over rivals focusing more on hardware aesthetics.
The Pixel 10 launch is more than a tech reveal—it’s a celebration of Pixel’s 10th anniversary, hosted by Jimmy Fallon and featuring celebrity appearances from Stephen Curry, Lando Norris, and the Jonas Brothers, promising an entertaining showcase.